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FRUIT TEA SOSRO
With product development in mind, PT. SINAR SOSRO released in 1997 a fruit flavored tea drink product branded Fruit Tea Sosro which main target segment was TEENAGERS.
The product was successful enough that it won Indonesia Best Brand Award in 2004 for the Most Potential Brand in Non-Carbonated Drink category.
Fruit Tea Sosro is served in various packaging variants:
- Returnable Glass Bottle with a volume of 235ml
- Tetra Pak with a volume of 200ml
- Can with a volume of 318ml
- Plastic or poly-ethylene (PET) bottle with a volume of 500ml
- Pouch with a volume of 230ml.
Fruit Tea Sosro also comes up with less sugar variant combined with mint flavor.
Fruit Tea Sosro brand is actively performing campaigns and activities for young people, e.g. Performance Art Shows, Music Concerts, as well as Movie Screenings.
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